In spring of 2015, I was brought onboard to help Tenet Healthcare Corporation brand and produce materials for the company's annual cereal drive. Working over a number of weeks, we put together the handbook that was distributed to all member hospitals and facilities to help them coordinate and promote the campaign. We then produced a number of promotional support materials, including email blasts, posters, flatscreen banners, employee handouts, retractable banners and more. The campaign collected more than two million servings of cereal nationwide to help fight hunger.
After the cereal drive, I continued to work with Tenet on a number of other events — the Dallas Heart Walk, a backpack drive, a National Breastfeeding Month campaign and more —, again putting together packages that would maximize the potential of each events' impact.